The Courage Reps Challenge

A Four-Week, Research‑Backed System for Doing the Things You’ve Been Avoiding

New Year Resolutions and Goals fail because people avoid the actions that feel scary, foreign, or uncomfortable.

This challenge trains you to take those actions consistently, by using behavioral science, accountability, and measurable progress.

Buy-in

$39

Cash Prize

Up to $2000*

Start Date

February 16, 2026

Join The Courage Reps Challenge

Resolutions and Goals Don’t Fail Because You’re Unmotivated. They Fail Because It’s Easier to Avoid the Hard Stuff.

Behavioral science shows that most people abandon their New Year commitments by late January because:

Motivation drops after the “fresh start effect”

Fear and discomfort trigger avoidance

Big goals feel overwhelming

There’s no structure for consistent action

People rely on willpower instead of systems

The problem isn’t you. The problem is behavioral friction.

This challenge removes that friction.

Courage Reps = Small, Measurable Actions That Build the Courage Muscle

Every week, you’ll choose from a menu of “courage reps.” Small, verifiable actions that stretch your comfort zone and build identity through action.

Examples of Courage Reps:

Having a conversation you’ve been avoiding

Making a decision you’ve been stuck on

Asking for help

Trying something new

Posting something honest

Applying for an opportunity

Doing one bold thing toward a goal

Every rep earns points. Every point builds momentum. Every rep reinforces:

“I’m someone who does hard things.”

WHAT COURAGE REPS ARE

This Challenge Works Because It’s Built on Behavioral Science

Courage Reps combine:

1. Exposure Therapy Lite Small, repeated exposures reduce avoidance.

2. Identity-Based Habit Formation You become the kind of person who takes action.

3. Dopamine Reward Loops Points + progress tracking = increased follow-through.

4. Implementation Intentions Weekly check-ins dramatically increase goal completion.

5. Social Accountability Being part of a challenge increases adherence.

This isn’t motivational fluff.

It’s a system.

THE SCIENCE BEHIND IT

What’s Included

Weekly Courage Rep Menu
Weekly check-in + scoring
Accountability structure
Behavioral prompts
Reflection tools
Community support
A clear, objective winner
A chance to win up to $2,000*

Buy-In: $39

Start Date: February 16th

WHAT YOU GET

Join the challenge

THE PRIZE POOL

This challenge is powered by collective momentum.

The more people who join, the bigger the prize pool becomes.

Prize Tiers

Less than 20 participants → $200 cash prize
At least 20 participants → $500 cash prize
At least 50 participants → $1,000 cash prize
At least 100 participants → $2,000 cash prize
At least 200 participants → $5,000 cash prize

Your $39 buy-in helps fund the prize and gives you skin in the game.

More participants = bigger prize = more accountability.

💰 The Cash Prize Grows With Every Signup

REFERRAL INCENTIVE

For every friend you refer who joins:

You earn 10 bonus points

They earn 5 bonus points

The prize pool grows, and you create more opportunities for networking and accountability

Courage is contagious.

🎁 Bring a Friend. Earn Bonus Points. Grow the Prize Pool.

🧩 This Challenge Is Perfect For You If:

WHO THIS IS FOR

You’re a high-achieving woman

You’re tired of avoiding the things that matter

You want structure, not hype

You love research, data, and measurable progress

You want to build confidence through action

You’re ready to reinvent your life in 2026

MEET YOUR COACH

I’m Rachel, a certified personal transformation coach for high-achieving women, a former transformation executive at a multi-billion-dollar company, an entrepreneur, and a competitive bodybuilder.

I’ve reinvented myself multiple times. Professionally. Physically. And personally.

I teach what I’ve lived, and whole-hearted believe that

Fear isn’t your enemy. It’s your fuel.

FAQs

How do you determine the winner?

1

Points. Pure math. No subjectivity.

2 Do I need to share anything publicly?

No. Some reps involve visibility, but you choose which ones you complete.

3 Is this fitness related?

No. Zero weight loss, zero gym metrics.

4 What if I’m scared, unsure, or uncomfortable?

Perfect. That means you’re in the right place.

What if I’ve never done a challenge before?

5

Even better. This one is built for beginners and high-achievers alike.

Ready to Build the Courage Muscle?

Most resolutions and goals fail because people avoid the actions that matter.

This challenge trains you to take them consistently, confidently, and with support.